Are you doing shows to empty rooms over and over again wondering why more people aren’t showing up? This video will explain exactly why that is and what you SHOULD be doing instead.
If you see an artist doing a show and the place is packed it’s natural for you to assume you need to do shows to get to where that artist is. But you are quite literally putting the cart before the horse.
Shows are NOT a way to get fans. Shows are a way to entertain existing fans for a fee. Shows are how you monetize an intangible product like music or speaking.
What techniques are you deploying to develop your fan base? Drop a comment below and lets talk about putting the horse in front of the cart!
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