If you’re facing challenges with your online marketing here’s a really quick tip that will change your strategy and maximize your impact. Put the right content in front of the right people.
Many platforms offer a retargeting feature. The power in this trick is how effectively you can Target people with a follow-up message. Here’s a great example musicians can use to increase their streaming fans.
Create a music video that is interesting to a particular group of people. Run a video view campaign on Facebook or YouTube. Retarget people who watch more than 50% of that video with a call to action such as “Stream this song on Spotify!”
This strategy will work for literally anything. If you have a product that solves a problem for a particular group of people create a video that shows dot product in action without any kind of sales in it. Then retarget people who watched more than 50% of that video with a place they can go to purchase that product.
What do you think of this strategy and how can it help your business? Drop a comment below and let’s talk about it!
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