Patrick Hanlon is founder and CEO of Thinktopia®, a strategic branding and social engagement group. His books “Primal Branding” and “The Social Code” are in several languages and taught around the world. Mr. Hanlon looks at brands not as logo and website, but as a belief system that attracts others who share those beliefs. This creates a community of believers, advocates, users—a “tribe”.
Mr. Hanlon has been guest speaker at IDEO, NYU, American Marketing Association, Parsons School of Design, FIT, Hyundai, and has written for, and/or been quoted in, Fast Company, Entrepreneur, Advertising Age, as well as on NPR and other online radio shows and podcasts.
His book Primal Branding is mandatory reading within YouTube, the largest social engagement platform on the planet. He has appeared on CNBC, Fox Business, and takes part in the TV Documentary Series “The Kennedys.”
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx