ADVERTISING MANAGEMENT
If you curate all of your resources under one roof; brainstorming ideas, creating ad content, & measuring results, you can develop a refinable process that will become systematic in delivering you repeatable results.
CREATIVE SOLUTIONS
You do one thing very well. It’s taken you a long time to develop those particular set of skills. Whatever that is has lead you to providing the solutions your Brand has to offer. You can’t expect yourself to be amazing at everything else too. Sometimes you need to trust someone to do what they’re good at. Years of case studies of the most effective high power brands and being a practitioner of contextual content based marketing techniques means I have a unique set of skills as well.
CONTEXTUAL CONTENT
Creating content that matters for people it should matter to is VERY important. Content is a language and if you speak the wrong one to the wrong crowd it’s REALLY easy to ignore. If you’re sick of your content being ignored it’s probably because your message or target is misaligned. My number one goal is to help you identify what areas need attention and what you can do about it. Once your messaging and audience is on point you can communicate effectively with your fans and generate business through your most Valuable Offers.
MEASURABLE RESULTS
Who watched your video ad? How long did they watch it for? Why were they watching it? How did it help them? Where did they go after watching it? What is their lifetime value to your Brand? How much did it cost to acquire them as a customer? Are you profitable? Can you scale your efforts to reach more people and make more profit? These are questions that need answers from someone you can trust to know what to do with the information.
A CASE STUDY
A video post on Facebook generates 10k views.
1k people click on a link in the post and land on your site.
100 people add something to their cart
10 people make a purchase
A video post on Facebook generates 10k views.
1k people click on a link in the post and land on your site.
100 people add something to their cart.
10 people make a purchase.
WHAT DOES THIS MEAN?
Paying for consideration on any platform costs money. Knowing how much money your spending and what VERY specific objective you’re trying to achieve is important. Once people consider your content the action they take from there will offer insights into the effectiveness of your messaging so you can adjust course on the fly and get better results. Now you don’t have to gamble with your money. Tracking the actions taken by the visitors on your site and measuring results means you can reduce your waste and increase your profits.