If you’re anything like most people understanding social media marketing is pretty much like trying to mold fog. after years of research and thousands of dollars in testing I have found three core functions in delivering the most effective marketing campaign possible.
Enter, the three pillar system.
Here’s a quick breakdown of how it works…
The first pillar is the platform. The platform is the place that has the attention.
The second pillar is the content. The content is the reason that attention is there.
The third pillar is the sales. If you do the first two things right, sales becomes effortless. All you have to do is introduce new solutions to your audience because they trust that what you’re bringing them is valuable.
If you don’t deliver MASSIVE value in the second pillar, the content, you will find that all of your marketing strategies become useless and get ignored by the people you are trying to reach.
If you need help defining the three pillars you are building your business on, drop a comment below and let’s chat about how you can begin to build a stronger foundation for your marketing campaigns!
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