When someone walks through the doors to your establishment they are greeted with the sights, sounds, and smells that lend to your Brand Identity. Your customer’s online experience should feel the same.
When a customer first finds you and your brand online what is their first impression? Did they find you through a value adding piece of content that made them feel like you truly cared about them? Or was it a flyer crammed in their face while they were strolling through their timeline?
THE PATH TO HAPPINESS
Your Brand has created a solution to a problem and the only thing standing between your customer’s pain and the pleasure of solving that pain is your online presence. When they click on your link after that first impression where do they go? Is there a warm welcome or are they lost in the dark? Sometimes being close to the masterpiece makes it hard to see the picture you’re painting.
KEEP ‘EM COMING BACK
Is your customer experience REMARKABLE? What makes your Brand experience Talk-About-Able? When someone has an emotional experience they can’t stop sharing the story with people. Disney has “Magic Moments”, Redbull has it’s daring stunts, and Coca Cola has Santa Clause in the bag. What are people saying about your brand when the dust settles?