If you are trying to connect new customers to your solution testimonials go A LONG WAY!
If you’re looking to craft the perfect testimonial the best place to start is inside the story. Create a structure for your customers to share by asking a series of questions designed to extract THE RIGHT INFORMATION and lead others down the path of becoming a part of your tribe.
1. Start with asking how your customer felt before they found you.
2. Move into how they felt when they discovered your solution.
3. Finally, get them to share how your solution resolved their problem.
Drop a comment below if you’re experiencing any of this and let’s see if we can get to the bottom of why you aren’t seeing conversions on your digital activities!
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