I often encounter artists and businesses who are facing the challenge of creating content in a sustainable way. more to that, you not only have to create content in a sustainable way, you need to create good content that provides real value to people and engages them so they stick around.
The content creators that are really winning in the game all follow one very simple principle. Documentation. Take what you do and capture it. when you take your seemingly simple processes and capture them you create an abundance of long-form content that can be repurposed into other smaller bite-sized pieces of content.
The most valuable part about this process is that while you are documenting your processes you are sharing your beliefs and values in directly with your audience. And that is the fundamental basis of good branding.
If you need help coming up with ideas for Content creation drop a comment below and let’s talk about what you’re doing.
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