Building a “CULT”-ure around your brand (little known strategies)

If you’re looking to build a lasting culture around your brand there are some core elements you’re going to want to sprinkle into your advertising.

Start with a charismatic leader. Tell their back story and create an identity for the brand which will allow people to relate to the company. Once you’ve established your timeline from the past to the present it’s time to create a future-based cause for you and your audience to pursue.

While sharing these messages you’ll notice rituals and language begin to develop. Embrace this and use it as a way to communicate inside of your tribe. Use stories to continue the ongoing narrative of your brand to keep people moving forward with you.

Drop a comment below if you need help with any of this and let’s see if we can increase the conversions on your digital activities!

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