Sales and marketing are two completely different things. Most businesses are trying to accomplish sales in an environment where branding and marketing are more important.
At the end of the day brand always wins.
If you are facing the challenge of communicating your brand to the rest of the world use these seven layers to attract a cult-like following.
If you embed these key factors in your messaging you will create incredible depth with your target audience and build a lasting brand!
Do any of these sound familiar? Drop a comment below and let me know what layers you’re already including in your messaging.
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